Finnebrogue wins Best Sustainability Initiative at Ulster Grocers Awards

Finnebrogue Artisan has picked an award for ‘Best Sustainability Initiative’ for its work with Foundation Earth at this year’s Ulster Grocer Marketing Awards 2022, held in the Culloden Estate and Spa on May 27.

Henderson Group picked up Best In-Store Consumer Sales Promotion for its EUROSPAR Over 1000 Prices Matched to TESCO campaign, and highly commended in Best CSR Initiative/Charity Partnership for its partnership with Marie Curie.

A successful night for Musgrave NI included wins for Leader in Marketing (Valerie Thompson of SuperValu), Best Brand (Frank and Honest), Best CSR Initiative/Charity Partnership (Action Cancer partnership) and Best Digital Campaign (Centra own brand), alongside a highly commended in Best In-Store Consumer Sales Promotion (Centra and SuperValu Cracker Deals).

Boost Drinks bagged two wins, with Lorraine Hall Young Marketeer of the Year going to Lucy Manby and Best New Product/Product Relaunch to Energy Mango.

Winning Best Sustainability Initiative was Finnebrogue, with highly commended going to Lidl, while Best Export Marketing was picked up by Foyle Food Group and highly commended by Mackle Petfoods.

Much has already been done to drive the agenda for environmental labelling of food products, but collaboration is key to driving transformative impact. Together we stand close to delivering real and substantial change for the better that will build a more sustainable food and drink industry and help tackle the climate crisis

Sponsors of the 10 categories were Aqua Twist, Derry Group Ireland, Green Field Marketing Solutions, Henderson Food Machinery, Hunky Dorys, Invest NI, Kestrel Foods, Mash Direct, MXB and Power NI.

Judging the Ulster Grocer Marketing Awards, held during the GroceryAid Grocers’ Ball, were Professor Barry Quinn (panel chair), Riki Neill and John D’Arcy OBE.

Commenting on the award win, Greta Delfino, Finnebrogue’s Sustainability manager said:

“Environmental labelling of food and drink is essential in helping consumers make more informed choices, as well as producers who are given the information they need to innovate in a more sustainable way.

Full coverage of the Ulster Grocer Marketing Awards 2022 will feature in their special souvenir edition marking the 50th birthday of Ulster Grocer, published on July 4th.